Average age of people using online dating
Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.
Around 38% of those who are currently single and looking reported using dating websites or apps to meet potential mates.
While adults of all ages can be found on dating sites, it's the millennial generation that tends to dominate the virtual singles scene.
Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.
The same survey also found that there were more male internet users who were currently using dating sites or apps than female users.
Roughly 42% of Americans know someone who dates online and more and more couples’ love stories start from the click of a mouse.
But, even though these numbers aren’t mind-blowing, a lot of people “know someone” who online dates—41 percent of Americans—and 29 percent know someone who’s met a long-term partner or spouse online. Now we’re talkin’.18-24-year olds: 57 percent know someone who met online, and 34 percent know someone in an LTR from online dating On top of which, Pew found that 80 percent of people who do it think it’s a good way to meet people vs. (Remember, I warned you about what this may mean for you!
) Another question in the Pew survey was what respondents thought about the whole online and app dating experience.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.